Trans Savoie ‘Big Alpine Enduro' is a six day mountain biking competition open to over one hundred riders. Open to all but attracting big names in the mountain biking world.
Produce six days of engaging content. Our normal approach would have been to generate interest within the mountain biking community to sign up competitors. However, with the event selling out in 48 hours in its first year, video content was all about reaching the largest possible audience.
Ultimately, we wanted the entire mountain biking community talking about the event to bring on a new major sponsor for the events second year.
We organised six keen amateur videographers to capture as much video footage as possible each day. Intense late night video editing sessions and a large caffeine intake resulted in bi-daily releases and several after event videos.